Hello, I'm Yen!

I’ll help you show the world who you are in a clear, simple way that inspires trust.

Part brand, part creative muse, and completely obsessed with uncovering your real story. Not just the “what” or the “how,” but the heartbeat behind it al and the reason you got here and why it matters.

Whether it’s a customer sizing you up or an investor looking for that special something, they’ll see why you’re worth believing in.

And that, is where the magic happens.

KEY ACHIEVEMENTS

Summit Award Winner: Selected by executives and awarded to one employee every two years, I was the first recipient from Marketing. Recognized for exceeding expectations, driving the perception of design as a business-critical force, and building a resilient, high-performing design team that consistently delivers under pressure with integrity and positivity.
APEX Award Winner: Successfully launched a new brand narrative across the company with exceptional speed and precision.
Helped executives craft compelling investor pitches, securing $80M in Series D funding for Druva and contributing to Delphix’s acquisition by Perforce.

BRAND
REIMAGINATION

CORPORATE IDENTITY

Before

After

Relatable

Poor visibility, looks generic, not relevant, thin weight makes it hard to scale

Limited color palette

Inspired by the concept that Delphix powers and accelerates DevOps, the mark suggests an extruded 3D DevOps (infinity) symbol shadowed in the background.

Unique

Achieved 96% uniqueness through cross-referencing with over one million existing symbols.

Visible

Constructed on a 4pt pixel grid with bold shapes tapering precisely at grid intersections, ensuring clarity and preventing aliasing at reduced scales.

Type

Designed a custom typeface blending Sans Serif and monotype characteristics to ensure a neutral, timeless appeal.

Introduced gradients to broaden the color scheme.

Sales Team Motivation

This badge was created at the request of the sales team to enhance team motivation and engagement.

Marketing Graphics

Web graphics throughout the site were refreshed with updated visual cues and iconography to strengthen the narrative and enhance user engagement.”

Delphix 4 C Care, Curiosity, Clarity, Continuous Excellence

Company Culture 4C’s

These four images were created at the direct request of the CEO to visually represent the company culture pillars: Curiosity, Clarity, Continuous, and Care.”

INTERNAL BRANDING

This slide showcases various brand elements created for Delphix’s internal use, ensuring consistent brand personality and tone of voice across all departments. These assets unified the company’s visual identity and reinforced a cohesive communication style throughout the organization.

After

DIGITAL TOUCHPOINTS

Delphix digital touchpoints transformation, focusing on optimizing UX through analytics, user testing, content clarity, consistent taxonomy, and navigation improvements. The redesign ensured WCAG compliance and delivered a seamless web experience tailored to user behavior.

Before

Delphix Gartner Peer Insight Landing Page

Overall Results

Increased brand awareness and share of voice through diverse content formats and targeted campaigns.
Improved clarity around Delphix’s services and unique value proposition.
Strengthened customer engagement by showcasing real-world success stories with high-profile partners.
Boosted online presence and streamlined messaging to align with Delphix’s value-driven approach.

PUBLICATION / ASSETS

This slide highlights the evolution of Delphix’s publications and assets to elevate the brand’s online presence. Beyond standard collaterals, the initiative introduced innovative formats such as podcasts, a Dummies Guide, magazines, and targeted digital ads on tech channels. Additionally, partnerships with major customers like Nike, Molina, and BECU brought to life compelling customer story campaigns.

Overall Results

Significantly increased web engagement and search rankings.
Reduced bounce rate and improved user retention.
Enhanced user experience, driving higher MQL conversions.
Ensured full WCAG compliance for broader accessibility.

After

Before

AI AS COMMUNICATION STRATEGY

IT'S NOT MAGIC, ITS DELPHIX

“The ‘It’s NOT Magic, It’s Delphix’ campaign creatively reimagined compliance by blending innovation with a touch of wonder. Using AI-driven visuals and a magical narrative, the campaign highlighted Delphix’s transformative capabilities while emphasizing that its solutions are real, reliable, and grounded in cutting-edge technology—not illusions.”

Overall Results

Significantly reduced creative production and research timelines using AI tools to transform customer imagery into magical personas, creating a unique narrative that resonated deeply with audiences.
Demonstrated Delphix’s forward-thinking approach by incorporating generative AI into its creative process, positioning the brand as innovative and cutting-edge.
Improved social shares from clear and compelling title.
Build brand consistency and streamlined content production by repurposing key brand visual elements

Book of Dispells

The “Book of Dispells” demystifies how Delphix solves complex data issues, revealing the ‘magic’ behind our solutions.

Customer Feedback as “Magic”

Inspired by real customer impressions, these visuals capture the sense of wonder customers feel about Delphix’s capabilities.

Keeper of Spells

Data Compliance Operators as “Keepers of Spells,” meticulously applying “compliance spells” to protect data integrity.

The Alchemists

CIOs as “Architects of Realms,” orchestrating secure, compliant data landscapes.

Custodians of Secrets

CISOs as “Guardians of Secrets,” safeguarding compliance mysteries with vigilance.

BRAND
IMAGINATION

EVENTS | DEVOPS + DATAIMPACT 24

Event Website - Central Hub

A sleek online platform highlighting event details, featured speakers, and the value of the Delphix-Perforce integration. To provide a teaser into the event.

Keynote and Sessions

Live sessions showcasing thought leadership, innovative strategies, and the power of the new end-to-end DevOps solution.

Overall Results

Achieved a 35% increase in event-related social media mentions and engagement across LinkedIn and Twitter, cementing Delphix-Perforce integration as a key industry conversation.
Drove a 20% increase in website traffic to the DevOps and data management product pages following the event
50% of attendees requested follow-up meetings, showcasing strong interest in the integrated solution’s value.
Post-event surveys indicated that 90% of attendees associated Delphix with “cutting-edge innovation” and “industry leadership” in DevOps and data management.

Immersive Brand Presence

A modern booth design delivering hands-on demonstrations of Delphix and Perforce capabilities in accelerating DevOps.

BRAND
IMAGINATION

SUSTAINABLEIT.ORG

SustainableIT.org promotes sustainable, responsible technology practices, backed by top CIOs and CISOs from Fortune 50 companies. Our mission is to drive global IT sustainability with authoritative standards and a network of industry leaders committed to ethical growth.

Designing for Bold Impact

The logo represents the harmony between technology and nature. Its versatile, bold design reinforces brand identity and enables use as both a focal element and subtle background across formats.

The top half represents the synthetic, human-made world of technology,

The bottom half reflects the natural world—Mother Earth

Global Advocates in Sustainable IT

Prominent leaders from top organizations validate and support the movement, building trust and commitment for a sustainable future in technology.

Building Brand Equity Through Design

Our bold logo mark doubles as a background and focal element, reinforcing SustainableIT.org’s identity across touchpoints. This consistent use builds brand equity, making our commitment to sustainability instantly recognizable.

Comprehensive Standards for Sustainable IT

Developed to guide organizations, our ESG standards offer clear, readable guidelines for responsible tech practices. By organizing hundreds of detailed elements into a structured, navigable layout, we make it easy for organizations to adopt sustainable solutions.

SustainableIT.org Governance Standards zoom in

SUSTAINABLEIT.ORG

IMPACT AWARD

The SustainableIT.org IMPACT Awards brought together global thought leaders to celebrate and promote the integration of sustainability in technology. With its powerful messaging and iconic trophy design, the event successfully positioned SustainableIT.org as a pioneer in driving awareness and accountability among tech leaders.

IMPACT Logo:

The simplicity of the Impact logo is bold and prominent, with strong bold font that communicate the significance of “Impact” while maintaining clarity and presence.

Overall Results

Positioned Delphix as a leader not only in data management but also as a champion of sustainable IT practices, resonating with a broader audience
Sustainability-focused narratives sparked conversations with prospects about integrating Delphix technology into ESG initiatives.
Delphix’s alignment with global sustainability goals enhanced its perception as a values-driven organization, attracting forward-thinking customers who prioritize long-term partnerships with responsible companies.

The Trophy

This trophy unites natural wood and synthetic acrylic, encased in a steel ring, symbolizing SustainableIT’s blend of strength, innovation, and harmony with nature.