A blank page
became the name
they rally around.
SustainableIT launched with a serious mission and no brand. I built the identity from first principles, then gave the movement its signature moment: the IMPACT Awards, which recognize the technology leaders and organizations driving real progress on environmental, social, and governance goals, celebrated at a gala and paired with the SustainableIT Symposium across the US and EU. Behind all of it, I built the operating system that let a lean team keep one brand consistent across two regions.
Starting with nothing
A mission-driven org that had to read as credible from day one.
No brand
No logo, no voice, no system, just a mission.
Credibility risk
It had to feel like a real movement, not greenwashing.
Executive audience
It needed authority with C-level leaders.
Two regions
The US and EU had to feel like one brand.
Lean team
Consistency without a big crew to maintain it.
The order I worked in
Position first, design second, and give the movement a moment.
Position first
Technology meets sustainability, framed to feel credible.
Design the identity
Interlocking rings, considered color, and a clear type system.
Create a moment
The IMPACT Awards & Gala and the Symposium, to rally the movement around a shared stage.
Build for scale
A modular system with a central asset library.
Enable self-serve
Templates and Canva kits for a lean, two-region team.
What I built
I built the organization from a blank page: the brand, and the IMPACT Awards program it became known for.
Brand from zero
A complete identity built from first principles for a mission that had to read as credible, not performative.
- Logo & mark
- Positioning & voice
- Guidelines
The IMPACT Awards
The signature program the org is now known for: an ESG awards brand, a trophy designed from scratch, and the gala and symposium that gave the movement a stage across two regions.
- Awards brand & trophy
- Gala & Symposium
- US + EU rollout
The people, and what changed
Founding brand leadership across two regions.
- Brought in at founding to lead brand and creative
- Set brand direction across the US and EU
- Guided vendors and event partners on the system
- Built a central asset library
- Automated 60% of repeat tasks with Canva templates and Adobe libraries
- Introduced version control across regions
- Set up Canva self-serve kits
