Capabilities
Six things I am hired to fix, and the evidence that I can.
Brand Strategy & Positioning
Clarify how complex technology companies compete. Build positioning statements, messaging frameworks, and narrative strategies that tell a coherent story across every touchpoint. Start with the business problem and customer perspective before touching design.
Creative Direction & Execution
Direct all creative output: visual identity, campaigns, events, presentations, sales materials. Set direction, review against strategy, and give feedback that makes things better. Lead by example, and not from the review notes.
Design Systems & Governance
Build modular design systems and governance frameworks that let teams create consistent, approved work independently. Component libraries, design standards, brand guidelines that scale.
Design Operations & Scaling
Create operational workflows that move creative work faster: intake, approvals, asset management, vendor systems, SLAs. Remove friction so teams focus on strategy, not logistics.
Executive Communication
Help executives translate vision into coherent narratives. Shape keynote stories, board presentations and investor pitches. Coach on how to communicate, making complex technical ideas accessible.
Enterprise Campaign Development
Lead multi-channel campaign strategy and execution: messaging, creative direction, asset production, vendor management, measurement. Scale across digital, events, sales and customer marketing.
Team Leadership & Culture
Sustainable workflows that keep good people. Build clarity, autonomy, and trust, then measure team health like any other outcome.
AI-Forward Creative Thinking
Apply emerging AI tools to creative workflows: generative AI for ideation, automation for repetitive tasks, data analysis for insights. Think critically about where AI helps and where human judgment is essential.