Two arcs.
One circle.
SustainableIT launched with a serious mission and a blank page. The identity had to make one idea unmistakable: technology and nature are not opposites. Built from zero, the mark closes the gap. Two half circles, green for the living world and blue for the built one, meeting as a single whole.
Uniting technology leaders to advance sustainability for their organizations and the world.
The mission gave the vision teeth: define sustainable transformation programs, author best practices, set standards and certifications, and raise awareness, so sustainability stops being someone else's problem to solve.
A vision spread that reads as a manifesto
The opening pages set the tone for everything after: confident type, a calm forest, and the mark bleeding in from the edge. Credibility before decoration.
One shape, endless windows
The two arcs become a container. Drop in a forest and it reads as nature; drop in server code and it reads as technology. The system says when the mark may tile as a pattern, and when it may tilt, only ever bleeding off the edge, never floating.
Rules a lean team could run without me
Logo mechanics, a clear type hierarchy in Gilroy, and a diagonal gradient palette. Enough structure to stay consistent across two regions, loose enough to move fast.
240 standards, made legible
The brand was never the point. It existed to carry the work: the first ESG standards written for technology, 240 coded topics and metrics across Environmental, Social, and Governance, endorsed by CIOs and CTOs. The identity turned a dense framework into something leaders could actually read.
From a business card to the live site
The same system runs from the smallest touchpoint to the homepage. Recycled-material stationery, the org's own website, one coherent voice at every scale.
After five years, the brand had become the organization.
Built from zero, the identity gave a young nonprofit instant credibility, and never drifted while it scaled across two regions.