AI Concierge interface surfacing weekly priorities with a Company to Marketing to Your Work alignment chain

CouchbasePillar 02 · AI Operations

A design function,
run on
automation.

Whole org

Self-serve, on-brand design without a designer

Minutes

Any request into a clear, designer-ready brief

Auto-routed

Feedback read and sent to the right owner

Three systems did the heavy lifting: an AI brief generator that turns any request into a designer-ready brief, an automated Jira workflow that reads feedback and routes it to the right person, and Canva as a self-serve toolbox so anyone can create on-brand and send straight to approval.

01 · The problem

Requesters aren't designers

The people who need design can't always describe it in a way designers can act on. That translation gap, not effort, was the real bottleneck.

The PMM

Knows the business goal, not the visual language. The brief arrives as a loose idea.

The engineer

Something technical to convey, with no visual reference to hand over.

The executive

“Make it pop.” High expectations, ambiguous direction, no time to unpack it.

The bottleneck

Every unclear ask routed through the design team just to be decoded first.

02 · Approach

Translate, then automate

An AI brief generator translates the ask into something designers can act on, then a Jira workflow routes it to the right person automatically.

Ambiguous request

AI writes the brief

Auto-created in Jira

Routed to the right owner

Approved & notified

03 · The work

FOUR SYSTEMS, ONE FLOW

Four systems solving four different problems, and together fixing one big issue: design operations.

01 · AI creative brief generator

A guided tool that draws out what someone is actually trying to accomplish, then translates it into a clear, on-brand brief designers can act on.

brief-builder

Make the launch thing pop. Like the last one but better.

Got it. Two quick questions: who's the audience, and what should they do after seeing it?

Prospects at the launch webinar. Book a demo.

Here's your brief

Objective: Drive demo sign-ups at the launch webinar · Audience: Prospects, mid-funnel · Deliverable: Promo kit (social + email + slide) · Tone: Bold, confident · Due: Fri EOD

Ambiguous ask→Guided Q&A→Clear brief

02 · AI Concierge · company objective and goals aligner

Every department lead's plan is uploaded, and the model trains on all of it. Then anyone in the org can simply ask about goals, forecasts and objectives. It surfaces the goals from across the company that influence your job, or you can ask it to write goals that ladder up.

alignment-concierge

Alignment Concierge

Ask about our company goals, organizational structure, and strategic priorities. Sign in for personalized insights based on your role and department.

What are the company's strategic pillars? How are departments organized? What are the top priorities for this year? How does goal alignment work here?

Every lead's plan→Trained on all of it→Ask in plain language→Goals that ladder up

03 · Automated operations (AI + Jira)

The workflow reads an incoming request or piece of feedback, understands what it's about, opens the right Jira ticket, and notifies the right person automatically, so nothing sits waiting in an inbox and every hand-off is tracked.

Feedback→Understood→Jira ticket→Right owner notified

04 · Canva self-serve toolbox

The brand guide, templates, styles, themes and libraries all live in Canva as an approved toolbox. Anyone can build their own on-brand design from vetted elements, and when they're done it's sent for approval automatically, taking routine requests off the design team entirely.